ATTITUDE Kids’ Toothpaste with Fluoride is perfect for teaching your little ones healthy dental hygiene habits, thanks to its delicious, natural watermelon flavor. This paraben-free and alcohol-free vegan toothpaste is made with plant and mineral ingredients. Since its formula contains fluoride sodium, this toothpaste helps prevent cavities and also protects your child's teeth from acid erosion when used regularly. Our natural toothpaste helps rebuild fragile areas of the tooth and remineralize enamel.